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About us is a peer-to-peer watch marketplace founded in 2020, where enthusiasts can find each other through sales and purchase announcements. Flippaaja provides a platform where you can sell, buy and exchange watches and related supplies/services.

The service is currently in beta, where it is being further developed. During the beta phase, the service is only open to individuals. The reseller and merchant side will be opened later when the service has been developed and refined to work.

Watch enthusiasts Emil Auranen and Joonas Kokko appear in the background of the Flippaaja. The name of the service has its roots in the popular amateur term among watch enthusiasts, which means selling a watch as well as exchanging it for another one. The spark for the construction of the service started in the autumn of 2019, when Emil and Joonas noticed that there was no suitable service or trading place for second hand watches. The service is developed in an amateur-oriented manner and the central value of the development is the development of an amateur culture. Flippaaja Oy (3117432-9) has been established for the development and maintenance of the service.

The easiest way to reach Emil and Joonas is by email: